"A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world. Ken Weiss surveys the situation in detail and finds hope for the future."

“Today customers experience brands on their own terms and timetables. Perceptions are shaped by their experiences in the store, on the phone or at the website. Brands must delight their customers through whatever interactive choices their customers make. Slightware is a user manual for the new age of electronic engagement. Read it and hope your competition doesn't.”