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Experience and brand forces work in opposition within the user experience. Rarely do they find a perfect balance. These conflicting forces arise early in requirements, fester during development, and compete for users' attention during the lifespan of the experience.
Why Visio? Visio is not your typical illustration tool. It is an application used by information architects and other IT professionals. That’s the challenge: use technology tools in new and unexpected ways to communicate and
build brands. |
