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Traditional marketing has been demarcated by periods known as campaigns.
Software, however, can change campaigns to conversations. Conversations are beautifully amorphous and adaptable with fundamentally different dynamics. By understanding the possibilities of the digital world, the elements of campaign thinking can become good conversation.
Why Visio? Visio is not your typical illustration tool. It is an application used by information architects and other IT professionals. That’s the challenge: use technology tools in new and unexpected ways to communicate and
build brands. |
